Frequency & Flow

Branding vs. marketing

September 01, 2022 Bree Kuryk Episode 54
Frequency & Flow
Branding vs. marketing
Show Notes

Brand strategy & marketing strategy are two critical components of a successful business strategy. And yet they are often misunderstood. 

In fact, one of the biggest mistakes that I see online entrepreneurs make when it comes to creating branding & marketing strategies is that they think too small in terms of the scope & impact that each of these can have in your business.

I hope to not just help you define what these terms mean, but also to expand your knowledge & understanding of how branding and marketing can help you grow your business, one interaction or experience at a time.

In this episode, I discuss:

  • The biggest mistake & misunderstanding I see online entrepreneurs make when it comes to brand strategy & marketing strategy
  • The definition of an effective brand strategy and what to focus on as you build out and/or refine the brand strategy for your business
  • Important considerations when it comes to creating and executing a marketing strategy that gets you noticed.
  • How a Michelin-starred restaurant can help you understand what makes a great brand strategy
  • How I use human design & gene keys to help my clients create brand & marketing strategies that help them stand out in a sea of sameness online

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